Born in Khujand, Tajikistan, Umeda immigrated to Lincoln, Nebraska with her family in 1997. After exploring different entrepreneurial endeavors, she founded The Dua Journal in 2017, a global Islamic stationery brand as well as an Instagram community. Upon building her brand, she discovered the rich world of Muslim female scholarship and Dr. Anse Tamara Gray. She later joined the Ribaat Academic Institute in 2018 and became a Rabata volunteer in 2019. Umeda joined as a staff member in 2021.
In addition to her full-time responsibilities in Communication, she also serves as a RabaTEENS instructor and Rabata Padawans halaqa teacher. Locally, Umeda can be found running halaqa for Muslim women at the university community. Her mentorship services are not limited to spiritual spaces. As a fellow at the Center of Entrepreneurship at her local university, she mentors student entrepreneurs.